ESPN’s acquisition of the Bass Anglers and Sportsmen Society resulted in many changes.

Group Solutions was selected to provide consultation and process facilitation for sensitive discussions and decisions on employee relocation, customer service and how to maximize exposure for tournament angling on TV and new media.

Additionally, the team needed to understand the attitudes and values of Federation members. Sponsors had interest in better understanding perceptions and buying patterns of Federation members. An online panel of members was recruited to provide rapid feedback to emerging issues.